The ZoomX Vaporfly NEXT% 'Blue Ribbon Sports' gets its name from the brand that would become Nike. The performance running shoe is built with white Vaporweave, scribbled with graphics and text that give the nod to BRS’ late ‘60s storefront, including the shop’s street address in Santa Monica, California. The lightweight upper sits atop a ZoomX foam midsole, embedded with a full-length carbon fiber plate that prevents energy loss during toe bends.